During our customer RedCrow Crowd’s initial design exploration with BKW, the team considered targeting millennial consumers. After researching young consumers’ relationship to money via a series of one-on-one video interviews, we focused on a fresh feel and approachable content. Some of the pages can be seen below. Ultimately RedCrow decided to focus on more targeted professional audience and the final design results can be seen at redcrowcrowd.com.
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