South African Retailer Woolworths Pulls off Beautiful, Subtle Branding Coup With Mandela Flashmob Tribute
Barak Kassar
January 11, 2014
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I really like this recent video produced by Woolworths (not the defunct US retailer but the South African one sometimes called Woolies). According to the date on the video, it was shot two days after Mandela died—so this was well planned well in advance. This video could easily have come off as a crass commercial hijacking of Nelson Mandela’s legacy. It doesn’t feel that way to me though.