Reporting from the Bathroom: Dyson’s Smart Branding
Barak Kassar
May 29, 2021
Yes I am writing to you from a Starbucks loo. Sorry. But check this out. Dyson is using real estate
BKW
Short takes on astonishingly great (and not so great) marketing communications
Apple Gets Funny Again
Barak Kassar
May 21, 2021
Apple’s brand new iPhone privacy ad—just like the old I’m a Mac, I’m a PC ads—is funny and is really good about making its points.
Gorgeous Google Video
Barak Kassar
May 19, 2021
Product videos don’t get much better than this one—for Google’s Project Starline. The emotion is raw and real. The team was disciplined in keeping the descriptions of technology at a high level. Plus there’s the “that was mind blowing” line at 1:33.
Nice, simple branding video
Barak Kassar
May 12, 2021
Abodu has done a really nice job with the basics of graphic design, motion graphics and branding (I love how clean their animated logo is) — but that’s NOT the branding aspect I’m focused on. It’s how excited the neighbors and family are. That’s the brand promise here. They are not pounding us with benefits and features. They’re just sharing happiness.
A Clever Contest
Barak Kassar
March 8, 2021
Check out this contest from one of my favorite upstart brands, Enda Sportswear.
The Moment of Brand Awareness
Barak Kassar
February 23, 2021
Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.
