The Right Place and Right Time for Storytelling
When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.
When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Look how Ramp is growing their business by getting their brand in front of their customers’ customers—in three perfect steps.
This Girl Scout knows the most fundamental marketing move: reach people where they are.
We even have this line in our contract: “We work on a co-creation of value model …. Together we’ll make something special.”
Here’s a version of a thank you note we sent to the BKW team at year end. We want to share it with you too.
When The New York Times seeks input from people who might be impacted by a story, they don’t wait till the end of the story to ask. They know how few people get that far.