BKW

Short takes on astonishingly great (and not so great) marketing communications

The Moment of Brand Awareness

Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.

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A Very Human On-Hold Message

I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.

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The Not-So-Naked Chef

When you get to the website, it’s like only 20% of what you can see is what you actually came for—Oliver’s yummy recipes.

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Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.

BKW

Short takes on astonishingly great (and not so great) marketing communications

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.