Barilla Pasta, Federer and Zizou: A Rare Example of Magical Celebrity Marketing
Barak Kassar
December 12, 2022
This video made me smile smile smile. It’s so different from most celebrity-driven marketing.
Think Learn Laugh Grow Get Inspired with BKW
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.
BKW on Daily Ad Brief’s Digital Champions Show
Shawna Lum
December 5, 2022
It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
Learning More than Language from Duolingo
Barak Kassar
August 11, 2022
Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Compliance and Creativity: Friends with Benefits
Barak Kassar
August 11, 2022
Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.
Werewolf Erotica and the Ubers of Novel Writing
Barak Kassar
July 31, 2022
I really like the online publication Rest of the World which looks at tech from a non-US perspective. And this is a classic recent article: Werewolf erotica is the latest global gig work trend. It’s also a $3.7B business in China.
BKW Creates Website for Vancouver-Based Gandeeva Therapeutics
TeamBKW
July 30, 2022
Backed by Lux Capital, Leaps by Bayer and others, Gandeeva is harnessing the power of artificial intelligence and cryogenic electron microscopy to create life-changing therapies.