
The Moment of Brand Awareness
Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.
Short takes on astonishingly great (and not so great) marketing communications
Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.
No I didn’t. And your database knows it.
I was reading about Cadillac’s Super Bowl ad in Vogue Magazine and made the mistake of clicking Vogue’s Instagram icon.
I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.
When you get to the website, it’s like only 20% of what you can see is what you actually came for—Oliver’s yummy recipes.
It was a good subject line. It made me look. And then …
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