BKW

Short takes on astonishingly great (and not so great) marketing communications

A Very Human On-Hold Message

I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.

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In Lieu of Marketing Blog Posts

In a bid to keep my mind from wandering to dark places (for too long, at least) I have been interviewing regular people around the world to ask them how they are doing in the time of COVID-19.

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BKW

Short takes on astonishingly great (and not so great) marketing communications

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.