Get It Together
Team BKW
May 26, 2023
Smartly combining words and concepts can make your life as a communicator much easier.
Think Learn Laugh Grow Get Inspired with BKW
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.
Good Book.
Barak Kassar
May 25, 2023
I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
How to Start Your Story
Team BKW
May 5, 2023
If your problem is knowing how to start, here’s a solution 🙂
Your Product is Only Part of Your Story
Team BKW
April 14, 2023
Your product/technology/science is only part of your story. You need more. Like a sense of momentum, velocity, “social proof,” and a few nice relatable details.
Barilla, Federer, Zizou: Rare Example of Memorable Celebrity Marketing
Barak Kassar
December 12, 2022
This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
