Short takes on astonishingly great (and not so great) marketing communications
I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.
BKW is honored to be able to help the San Francisco Chronicle Season of Sharing Fund — and by extension many of our neighbors in need — by creating messaging for their COVID-19-focused fundraising ads—on a pro-bono basis.
In a bid to keep my mind from wandering to dark places (for too long, at least) I have been interviewing regular people around the world to ask them how they are doing in the time of COVID-19.
The web is weird and here are two examples.
It was a good subject line. It made me look. And then …
Check out this brilliant af marketing/PR move from travel insurance comparison website Squaremouth. It’s a bit old, but it’s somehow getting a new attention bump. It’s a clever, easter-eggy twist on the famous Willy Wonka golden ticket.
1161 Mission Street, San Francisco, California 94103 | hi@bkw.io
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Short takes on astonishingly great (and not so great) marketing communications
Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.