Think with Learn with Laugh with Cringe with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.

A Very Human On-Hold Message

I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.

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The Not-So-Naked Chef

When you get to the website, it’s like only 20% of what you can see is what you actually came for—Oliver’s yummy recipes.

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To Troll or Not To Troll

If you’re not trolling just for trolling’s sake. But you’re smart about it and have steps B, C, and D already worked out— I say go for it. To be clear, I’m talking about the funny/pranky kind of trolling. Not true true trolling.

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