Horrible Vogue Super Bowl Instagram Post
I was reading about Cadillac’s Super Bowl ad in Vogue Magazine and made the mistake of clicking Vogue’s Instagram icon.
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.
I was reading about Cadillac’s Super Bowl ad in Vogue Magazine and made the mistake of clicking Vogue’s Instagram icon.
I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.
When you get to the website, it’s like only 20% of what you can see is what you actually came for—Oliver’s yummy recipes.
It was a good subject line. It made me look. And then …
Check out this brilliant af marketing/PR move from travel insurance comparison website Squaremouth. It’s a bit old, but it’s somehow getting a new attention bump. It’s a clever, easter-eggy twist on the famous Willy Wonka golden ticket.
Hmmmmmm what is your take on this ad for Airbnb Experiences?
Check out this ingenious geo-location art/hack/prank by performance artist Simon Weckert. How can you apply this thinking to marketing.
If you’re not trolling just for trolling’s sake. But you’re smart about it and have steps B, C, and D already worked out— I say go for it. To be clear, I’m talking about the funny/pranky kind of trolling. Not true true trolling.
Why did a United Nations agency shut their toilets for a day?
Strock-trading (and more) app Robinhood has a cool approach to the required legal info at the end of their podcast. It’s refreshing and builds affinity to their brand.
Normally you don’t want your ad to be a snoozer. But in this case ….
Here are the five things that make this product video great: It’s 1) funny, 2) fast, 3) aspirational, 4) it anticipates and neutralizes criticism, and 5) it shows just the right amount of product.
Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.