Think with Learn with Laugh with Cringe with BKW

Short takes on astonishingly great (and not so great) marketing communications

Prepare for Awwwww

There are irritating preroll ads, and pre-roll ads we tolerate. This is an example of the extremely rare, third kind of pre-roll ad.

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1-844-WYT-FEAR

This funny-sad-maddening-attention-getting satirical infomercial crossed the NY Times opinion section yesterday.

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Don’t Be Boring

The risk-reward ratio applies not just in finance but also in the tricky business of attention-seeking (and in this case getting).

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Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.

Think with Learn with Laugh with Cringe with BKW

Short takes on astonishingly great (and not so great) marketing communications

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.