Less is More

December 8, 2008

allianz, bayern, branding, logo, munchen, munich, simplicity

It was #*&%ing freezing … but my son wanted to check out the Allianz Arena in Munich when we were there a couple or so weeks ago. I took off my gloves to snap some pix. Check out what a great job Allianz did here.. their logo stands out so incredibly crisply against the building. It competes with NOTHING. It reminds me of what Dali once said about reducing images to their pure essence.

It’s so clear, so distinct, you can even almost make out the logo in the rain puddles of the parking lot.

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk. Our focus is on the technology and life sciences industries.

Leave a response

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

1 response

Pingback: Editing Engineers | Everything Communicates

Read On...

I Could Not Skip This Ryan Reynolds MNTN Ad

This post is part of BKW’s Made Me Smile, Made Me Grrrrr series. MNTN is a new way to advertise

Iconiq Capital’s Calming Animated Watercolors

This post is part of BKW’s Made Me Smile, Made Me Grrrrr series. Iconiq Capital has been in the news.

Damn Good Advice (For People With Talent)

This post is part of BKW’s Made Me Smile, Made Me Grrrrr series. This book is fantastic. I especially appreciate