Association of National Advertisers (ANA) Magazine Features BKW in Story on Viral Marketing

Posted on Leave a commentPosted in Mail, News

Chris Warren wrote a great piece in ANA’s magazine this week. It’s worth a read (free registration required). Here’s one of the BKW quotes: Sharing Economy Key to Success It’s impossible to overstate the importance of social media and technology in the success of guerrilla marketing these days. “It’s all about what is shared online, […]

BKW Highlighted by the San Francisco Chamber of Commerce

Posted on Leave a commentPosted in Mail, News

The San Francisco Chamber of Commerce pulled together a nice write up on BKW… here is an excerpt. Full piece here. What services does BKW Partners offer? We offer an “all-of-the-above” suite of creative communications services. Because telling a story well—and ensuring the right people hear or see it—requires a range of interconnected services. Brand […]

The Importance of Getting Personal with Clients

Posted on Leave a commentPosted in News

“Getting personal” with clients is really important to us at BKW. And it’s something the partners value in high-touch services where we are customers/clients too. BKW’s Barak recently shared some thoughts on the topic of customer service with Wealth Management magazine reporter Anne Field on one such relationship— with Kristin and Barak‘s financial advisor Brighton Jones.  

In Good Company in Josh Bernoff’s “Writing Without Bullshit” Index

Posted on Leave a commentPosted in News

Josh Bernoff (formerly of Forrester Research) just saw his book Writing Without Bullshit released by Harper Business. And BKW’s Barak is in good company with Guy Kawasaki among the K’s in the index. BTW, we’re pretty sure Josh would not approve of our using the passive(ish) voice: “just saw his book” … but how else should we […]

BKW Partner Tells The Guardian “How To Embarrass Your Children on Snapchat”

Posted on Leave a commentPosted in News

Dan Tynan wrote this piece for The Guardian. BKW’s Barak was a part of it. Here’s his bit: “Barak Kassar, 50, who runs a digital branding company, is another fan of Snapchat’s face-transmogrifying technology. As an example, he combined his visage with mine. FacebookTwitterPinterestHalf Barak, half Dan, all terror. ‘I have teens,’ he says. ‘I use […]

How Chipotle Can Bounce Back from its Reputation Challenge: BKW Partner in Reputation Management Journal

Posted on Leave a commentPosted in News

BKW partner Barak Kassar was quoted in a  Reputation Management piece by Jessica Merritt suggesting a strategic communications and technology innovation to help Chipotle weather its reputational issues. Chipotle can absolutely come back and come back strong,” says Barak Kassar. “But first they need to contain and explain. They can’t start to come back with a flashy, […]