This Girl Scout understands the most fundamental marketing premise there is: reach people where they are.
Her Venmo comment move is brilliant. I don’t know if she’s real or if this happened. But it seems legit. And even if not, this is a good opportunity to be reminded of this foundational concept.
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When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Look how Ramp is growing their business by getting their brand in front of their customers’ customers—in three perfect steps.
We even have this line in our contract: “We work on a co-creation of value model …. Together we’ll make something special.”
