This Girl Scout Gets It

This Girl Scout understands the most fundamental marketing premise there is: reach people where they are.

Her Venmo comment move is brilliant. I don’t know if she’s real or if this happened. But it seems legit. And even if not, this is a good opportunity to be reminded of this foundational concept.

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Made me smile, made me grrrrr

Here are some things from the world of design, user experience, and marketing that made me smile this week – and a couple that made me grrrrrrrr (not a verb but you know what I mean.)

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