“Tappers and Listeners” … An Excerpt From One Of My Favorite Communications Books and a Story I Tell Clients Often

Have you read Made to Stick, Why Some Ideas Survive and Others Die by Chip and Dan Heath? It’s a … Continue reading “Tappers and Listeners” … An Excerpt From One Of My Favorite Communications Books and a Story I Tell Clients Often

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Short takes on astonishingly great (and not so great) marketing communications

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