Delta Innovation Class from Delta Airlines and LinkedIn , is a very very cool idea. What a smart way for both companies to borrow some “innovation brand” mojo from some innovative events such as TED, TechCrunch Disrupt and The James Beard Awards—and from the innovators who attend them. The website for it is very well done. The accompanying videos are a bit spotty. The introductory video is sort of nothing special. One thing the video and website have going for them (in combination) is that they’re very self explanatory. That’s good because a surprising number of pieces of corporate communications fail to, um, communicate the basics of who, what, where, when and why.