Day: May 12, 2021

Nice, simple branding video

Abodu has done a really nice job with the basics of graphic design, motion graphics and branding (I love how clean their animated logo is) — but that’s NOT the branding aspect I’m focused on. It’s how excited the neighbors and family are. That’s the brand promise here. They are not pounding us with benefits and features. They’re just sharing happiness.

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Short takes on astonishingly great (and not so great) marketing communications

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