Nice, simple branding video

I got this simple, straightforward, not-over-salesy email a couple of days ago. The headline grabbed my attention and I was compelled enough to watch the video.

The video is also simple. Abodu has done a really nice job with the basics of graphic design, motion graphics and branding (I love how clean their animated logo is) — but that’s NOT the branding aspect I’m focused on.

It’s how excited the neighbors and family are. That’s the brand promise here. Check out the simple edits cutting between kids and adults, the promised huge crane, the family. They are not pounding us with benefits and features. They’re just sharing happiness.

There are calls to action lower in the email. Strong, but not in-your-face.

Like it? Share it!

Share on facebook
Share on twitter
Share on linkedin

Leave a response

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...

Compliance and Creativity: Friends with Benefits

Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.

Read Post »

Are you on the list?

We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.  

Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more. 

Think Learn Laugh Grow Get inspired with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.

Best comments win.

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.