Check out this contest from one of my favorite upstart brands, Enda Sportswear.
I will reach out to the Enda team to see if they want to talk about the contest — how they came up with the idea, how it’s going, etc. If there are any learnings. If they are down for talking, I’ll update this post or write a new one.
P.S. check out this Instagram account of Strava art unrelated to the contest.