Check out this contest from one of my favorite upstart brands, Enda Sportswear.
Runners who “draw” the best images via GPS as they run on the Strava app can win a new shoe Enda just launched. The contest is well-targeted. Check out this entry.
I will reach out to the Enda team to see if they want to talk about the contest — how they came up with the idea, how it’s going, etc. If there are any learnings. If they are down for talking, I’ll update this post or write a new one.
BTW, I got my first pair of Endas on Kickstarter. And since have bought a pair of shoes and a tee-shirt on their website. I’m currently coveting the shirt on the right below.
P.S. check out this Instagram account of Strava art unrelated to the contest.