A Clever Contest

Check out this contest from one of my favorite upstart brands, Enda Sportswear.

Runners who “draw” the best images via GPS as they run on the Strava app can win a new shoe Enda just launched. The contest is well-targeted. Check out this entry.

I will reach out to the Enda team to see if they want to talk about the contest — how they came up with the idea, how it’s going, etc. If there are any learnings. If they are down for talking, I’ll update this post or write a new one.

BTW, I got my first pair of Endas on Kickstarter. And since have bought a pair of shoes and a tee-shirt on their website. I’m currently coveting the shirt on the right below.

P.S. check out this Instagram account of Strava art unrelated to the contest.

Like it? Share it!

Share on facebook
Share on twitter
Share on linkedin

Read On...

Compliance and Creativity: Friends with Benefits

Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.

Read Post »

Are you on the list?

We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.  

Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more. 

Think Learn Laugh Grow Get inspired with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.

Best comments win.

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.