Moment of Silence

This past Memorial Day I found myself on YouTube and came across one of the rare pre-roll ads that didn’t have me pressing the “skip ad” as quickly as possible. I watched till the end. And it stuck with me. It’s a really nice idea from Budweiser. And well done too. I appreciate how the moment of silence is not totally silent. You can hear birds and a bit of wind. And if you read carefully, you’ll see that the “silence” was recorded at Calverton Military Cemetery on Long Island, New York.

Budweiser took this further. They shut the lines at all 12 breweries in the US for a minute on Memorial Day as well.

Like it? Share it!

Share on facebook
Share on twitter
Share on linkedin

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...

A Very Human On-Hold Message

I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.

Read Post »

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.

BKW

Short takes on astonishingly great (and not so great) marketing communications

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.