A Moment of Silence on Memorial Day

by Barak Kassar

This past Memorial Day I found myself on YouTube and came across one of the rare pre-roll ads that didn’t have me pressing the “skip ad” as quickly as possible. I watched till the end. And it stuck with me. It’s a really nice idea from Budweiser. And well done too. I appreciate how the moment of silence is not totally silent. You can hear birds and a bit of wind. And if you read carefully, you’ll see that the “silence” was recorded at Calverton Military Cemetery on Long Island, New York.

Budweiser took this further. They shut the lines at all 12 breweries in the US for a minute on Memorial Day as well.

The following two tabs change content below.
Prior to co-founding BKW (formerly Rassak), Barak served as CEO of INBOXTV, VP Marketing for CHOW.com (acquired by CNET/CBS); and an early marketing manager at Wink Communications (acquired by Liberty Media).

Leave a Reply

Your email address will not be published. Required fields are marked *