A while ago I bought this shirt in a store window in San Francisco. Perfect for Kristin. This weekend I had time to google the people/company behind the shirt—they’re called RAYGUN and hail from the Mighty Midwest. After almost buying (still might, BTW) several other shirts from their site (like this one, or this one,) I went to their “About Us” page. It actually tells a story. And a good one at that. It’s an “About Us” page worth sharing.
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When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Look how Ramp is growing their business by getting their brand in front of their customers’ customers—in three perfect steps.
This Girl Scout knows the most fundamental marketing move: reach people where they are.
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