An Ad Agency Promotes its New Website Without Showing It

Barak Kassar
Barak Kassar

This post is part of  Rassak’s YouTube Tuesdays series and features product or service videos and  mini marketing/communications/branding/messaging critiques. New on Tuesdays. Don’t miss one, subscribe.
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This is a pretty cute video promoting a new website made by a Dutch ad agency. To prevent any spoilers … I’ll comment after the video.

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It’s cool how they don’t actually show the website. That’s one of the things that makes this video interesting. I do also like how they subtly communicate their authority as digital communicators by showing a very important part of making a website — —user testing. And I’m a sucker for funny little endings — and this one has one — a two-word funny little ending that is the punchline. Actually there’s a final final bonus joke after the two words — but I don’t get it : -)

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