The video is incredibly smart in its combination of human emotion and science. And infographic-ey imagery and video. Is non-organic food as scary as Coop makes it seem? I’m sure it’s debatable. But you don’t come away from this video thinking about the debate. You just wanna start eating organic. Smart. Sneaky… but smart.

Volvo’s always been a brand that focuses on safety. In this video (and accompanying website and social media campaign) they take it a step further. Their vision now includes Volvo drivers AND those outside the car. Volvo’s goal: “by 2020, no person will be killed, or seriously injured, by a new Volvo.”

Smart Rx for web #marketing. Facebook #ad links to @PillPack #website with perfectly embedded simple #video: https://t.co/3wPvFS1qhe — YouTubeTuesday (@YouTubeTue)

lovely case 4 riding a bike from @peopleforbikes https://t.co/s1cLvO7SZU BTW, way more @facebook views vs @YouTube. h/t @patrickmbrady — YouTubeTuesday

solid #contentmarketing from @Uber https://t.co/3Hmi4xisTJ #SixthStar — YouTubeTuesday (@YouTubeTue) April 9, 2015

This is pure fantasticness. It turns advertising absolutely on it’s head. And that’s why it gets talked about/viewed 2,000,000 times.

1 of 4: #preroll #video #advertising done right by @GEICO “You can’t skip this ad because it’s already over” http://t.co/58xyWcdyem

Lovely hand-drawn animations in this #projectloon video from @google https://t.co/9lLVNKsv7G — YouTubeTuesday (@YouTubeTue) March 3, 2015

#beans http://t.co/TVCnQ8b6Yo and the making of http://t.co/gERE1fHior #notforastronauts #astronauts @Cinesite — YouTubeTuesday (@YouTubeTue) March 3, 2015