An Example of Clear, Hard-Hitting Communication

By Barak

As the U.S. presidential campaign get’s insaner by the minute, it’s providing great examples/lessons for corporate communicators and marketers.

Today the Obama campaign offers a great example of clear, hard-hitting communication in the form of www.keatingeconomics.com

It is a 13-minute mini-documentary film rhetorically linking John McCain to the current economic situation by highlighting his involvement with an earlier wave of failed financial institutions.

The film is presented within a “microsite” (a website about a single topic) filled with stories and other material about this topic.

Keatingecon
From the microsite

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk

BKW Partners’ strategic, creative, and digital-first approach can help you break through the clutter and gain momentum. Our focus is on the technology and life sciences industries.

And if you enjoyed this post, we can send you more. Free. Just sign up below.

Subscribe

* indicates required

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...