An Example of Clear, Hard-Hitting Communication

By Barak

As the U.S. presidential campaign get’s insaner by the minute, it’s providing great examples/lessons for corporate communicators and marketers.

Today the Obama campaign offers a great example of clear, hard-hitting communication in the form of www.keatingeconomics.com

It is a 13-minute mini-documentary film rhetorically linking John McCain to the current economic situation by highlighting his involvement with an earlier wave of failed financial institutions.

The film is presented within a “microsite” (a website about a single topic) filled with stories and other material about this topic.