Princeton History Prof Compares Luis Bracamontes and Willie Horton Ads

This Twitter thread from Princeton history prof and author Kevin Kruse is a must-read history lesson for communications pros—and on the day before election day here in the US it’s a must-read for everybody. Kruse includes interesting historical info about the infamous Lee Atwater—the communications pro behind the Horton ad who ended up apologizing for his actions on his deathbed.

Full thread with replies here.

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