Princeton History Prof Compares Luis Bracamontes and Willie Horton Ads

by Barak Kassar

This Twitter thread from Princeton history prof and author Kevin Kruse is a must-read history lesson for communications pros—and on the day before election day here in the US it’s a must-read for everybody. Kruse includes interesting historical info about the infamous Lee Atwater—the communications pro behind the Horton ad who ended up apologizing for his actions on his deathbed.



















Full thread with replies here.

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Prior to co-founding BKW (formerly Rassak), Barak served as CEO of INBOXTV, VP Marketing for (acquired by CNET/CBS); and an early marketing manager at Wink Communications (acquired by Liberty Media).

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