Balancing Act

This post is part of Rassak’s “YouTube Tuesdays Plus” featuring mini critiques of product and service videos (plus other digital brand experiences). New on Tuesdays. Don’t miss one, subscribe.

I want one. Need I say more?

Well since this is a “YouTube Tuesday Plus” post in which I promise mini marketing/branding/messaging critiques I guess I do need to say more. OK. Pros: I want one. The video makes me want one. That’s a big pro right there. I love how they show off the unique technology by dragging the product with a truck and kicking it. I love how they show a benefit of this by hitting somebody driving with a car. Con: I want to know how true that really is. Can I really get hit like that and walk away? The video is not super clear about that. Pro: I love how they mix up  the real-utilitarian-grungy-no-paint-job-we re-still-building-this-thing-prototype imagery with the motion-graphics artist-rendition imagery throughout — and the aspirational fashiony imagery at the end . Con: the video is un-embeddable. That makes it harder to share. You’ll have to click the picture below to see it.

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