I saw this video a while ago featuring Roger Federer and it made me smile, smile, smile. H/T Arti Kuthiala, BTW.
It also made me think about how run-of-the-mill / zzzzzzzzz so much celebrity-driven marketing is.
Think about almost every high-end watch ad you have seen. They have a formula:
Beautiful Celeb + Watch = Barely Noticeable.
But not this. Check it out.
Like it? Share it!
It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.
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