I saw this video a while ago featuring Roger Federer and it made me smile, smile, smile. H/T Arti Kuthiala, BTW.
It also made me think about how run-of-the-mill / zzzzzzzzz so much celebrity-driven marketing is.
Think about almost every high-end watch ad you have seen. They have a formula:
Beautiful Celeb + Watch = Barely Noticeable.
But not this. Check it out.