I saw this video a while ago featuring Roger Federer and it made me smile, smile, smile. It also made me think about how incredibly dull and predictable so much celebrity marketing is. Think about high-end wristwatch ads you have seen. They have a formula:
Beautiful Celeb + Watch = Barely Noticeable.
But not this from Barilla Pasta featuring Roger Federer and Zizou. Check it out.
H/T Arti Kuthiala.
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I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
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