I wish I could remember the term from my first-year undegrad writing course… it had something to do with using aspects of human creations to describe nature.. something to do with the irony of that. I only remember the example the TA used.. “the forest leaves smelled of Vicks cough drops”..

I thought of that yesterday when I saw this bus stop ad for a medicine. Note how it borrows from the now nearly ubiquitous computer dialog boxes … it uses the language of computer virus detection to address the human body


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