Cool Idea: A “Pop-Up Newsletter”

by Barak Kassar

There are pop-up shops. And pop-up restaurants. And now…

This AM, while reading one of my two favorite morning email newsletters — Morning Rounds from Stat — I saw this:

Great idea. A newsletter that’ll last only a few days. I signed up:

BTW I did a quick search to see if this is a thing that I’d been missing. Nope. Googling “pop-up newsletter” showed only results about popup windows to encourage people to subscribe to any old newsletter.

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Prior to co-founding BKW (formerly Rassak), Barak served as CEO of INBOXTV, VP Marketing for CHOW.com (acquired by CNET/CBS); and an early marketing manager at Wink Communications (acquired by Liberty Media).

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