There are pop-up shops. And pop-up restaurants. And now…
This AM, while reading one of my two favorite morning email newsletters — Morning Rounds from Stat — I saw this:
Great idea. A newsletter that’ll last only a few days. I signed up:
BTW I did a quick search to see if this is a thing that I’d been missing. Nope. Googling “pop-up newsletter” showed only results about popup windows to encourage people to subscribe to any old newsletter.
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When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Look how Ramp is growing their business by getting their brand in front of their customers’ customers—in three perfect steps.
This Girl Scout knows the most fundamental marketing move: reach people where they are.
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