Big Data, Meet Big Creativity

Marketers are in mad crazy love with big data. It’s what helps Target guess whether or not you’re pregnant (Yeah, they actually did that), or Whole Foods figure out how many customers will fall for their $6 Organic Asparagus Water (Yep, that was also a thing). It also helps Facebook figure out which ads to show you, and Netflix work out which shows to recommend.

Big data (even just plain old data — big, small, whatever) is the kind of word that makes some people (um, like me) instantly fall asleep. We hear ‘data’ and we think numbers, columns, graphs, spreadsheets, naptime. Good thing BKW partners has some absolute data wizards on tap — who are not me.

But what happens if some geniuses come along, and uses big data for a punchy, fun, on-trend, creative billboard campaign? Naptime ends. Immediately.

Enter Spotify

If you live in a major city in the US, UK, France, or Germany, you may be lucky enough to have seen this campaign in the flesh. It’s great on many, many levels. With a big bold design, Spotify have used their massive amounts of data to tap into the unfathomable weirdness of 2016. Their copy reads like a text from a good friend, their product offering is clear without being explicit, and their brand personality really shines through. Gold stars all around.

Spotify ad in US BKW Partners

Spotify ad in the UK re Brexit BKW Partners

Spotify

Spotify ad in US BKW Partners

Spotify

 

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk

BKW Partners’ strategic, creative, and digital-first approach can help you break through the clutter and gain momentum. Our focus is on the technology and life sciences industries.

And if you enjoyed this post, we can send you more. Free. Just sign up below.

Subscribe

* indicates required

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...

BKW Partners

Good Book.

I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to

Read Post »

Are you on the list?

We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.  

Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more. 

Think Learn Laugh Grow Get inspired with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.

Best comments win.

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.