Yes I am writing to you from a Starbucks loo. Sorry. But check this out. Dyson is using real estate really intelligently.
![](https://www.bkwpartners.com/wp-content/uploads/2021/05/CB5BA8A1-DAD8-41BF-B6DD-8F2F8430A82C-768x1024.jpeg)
It’s a Dyson brand hand dryer. Ok, whatever, you might say.
But look up top.
![](https://www.bkwpartners.com/wp-content/uploads/2021/05/29E0FD10-9C13-4184-857E-B440B0016D8A-1024x768.jpeg)
Dyson is smartly telling you they make other things too. Things you can use at home. Vacuum cleaners. hairdryers, air purifiers, lamps.
Here’s a closer look.
![](https://www.bkwpartners.com/wp-content/uploads/2021/05/AD94A545-8CEC-417E-9351-5DF3DA9C13AF-768x1024.jpeg)
Smart, no? Starbucks pays Dyson for the hand dryer in a classic B2B sale. And Dyson turns the hand dryer into a mini-billboard for their B2C products that can be used by anyone who might use the loo at Starbucks.
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