Reporting from the Bathroom: Dyson’s Smart Branding

Barak Kassar
Barak Kassar

Yes I am writing to you from a Starbucks loo. Sorry. But check this out. Dyson is using real estate really intelligently.

It’s a Dyson brand hand dryer. Ok, whatever, you might say.
But look up top.

Dyson is smartly telling you they make other things too. Things you can use at home. Vacuum cleaners. hairdryers, air purifiers, lamps.

Here’s a closer look.

Smart, no? Starbucks pays Dyson for the hand dryer in a classic B2B sale. And Dyson turns the hand dryer into a mini-billboard for their B2C products that can be used by anyone who might use the loo at Starbucks.

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