Reporting from the Bathroom: Dyson’s Smart Branding

Barak Kassar
Barak Kassar

Yes I am writing to you from a Starbucks loo. Sorry. But check this out. Dyson is using real estate really intelligently.

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It’s a Dyson brand hand dryer. Ok, whatever, you might say.
But look up top.

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Dyson is smartly telling you they make other things too. Things you can use at home. Vacuum cleaners. hairdryers, air purifiers, lamps.

Here’s a closer look.

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Smart, no? Starbucks pays Dyson for the hand dryer in a classic B2B sale. And Dyson turns the hand dryer into a mini-billboard for their B2C products that can be used by anyone who might use the loo at Starbucks.

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