Reporting from the Bathroom: Dyson’s Smart Branding

Yes I am writing to you from a Starbucks loo. Sorry. But check this out. Dyson is using real estate really intelligently.

It’s a Dyson brand hand dryer. Ok, whatever, you might say.
But look up top.

Dyson is smartly telling you they make other things too. Things you can use at home. Vacuum cleaners. hairdryers, air purifiers, lamps.

Here’s a closer look.

Smart, no? Starbucks pays Dyson for the hand dryer in a classic B2B sale. And Dyson turns the hand dryer into a mini-billboard for their B2C products that can be used by anyone who might use the loo at Starbucks.

Like it? Share it!

Share on facebook
Share on twitter
Share on linkedin

Leave a response

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...

Compliance and Creativity: Friends with Benefits

Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.

Read Post »

Are you on the list?

We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.  

Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more. 

Think Learn Laugh Grow Get inspired with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.

Best comments win.

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.