Reporting from the Bathroom: Dyson’s Smart Branding

Yes I am writing to you from a Starbucks loo. Sorry. But check this out. Dyson is using real estate really intelligently.

It’s a Dyson brand hand dryer. Ok, whatever, you might say.
But look up top.

Dyson is smartly telling you they make other things too. Things you can use at home. Vacuum cleaners. hairdryers, air purifiers, lamps.

Here’s a closer look.

Smart, no? Starbucks pays Dyson for the hand dryer in a classic B2B sale. And Dyson turns the hand dryer into a mini-billboard for their B2C products that can be used by anyone who might use the loo at Starbucks.

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk.  Our focus is on the technology and life sciences industries.

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


No responses

Read On...