Here’s a snap I caught in Heathrow a couple of days ago. An endcap (you know the coveted display case at the end of an aisle in a retail store) that is either celebrating/remembering or exploiting an artist’s life. Or perhaps both. You decide.
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When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Look how Ramp is growing their business by getting their brand in front of their customers’ customers—in three perfect steps.
This Girl Scout knows the most fundamental marketing move: reach people where they are.
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