This post is part of Rassak’s YouTube Tuesdays series and features product or service videos and mini marketing/communications/branding/messaging critiques. New on Tuesdays. Don’t miss one, subscribe.
I found this video the way I really like to find them — virally during the normal course of my day. I saw this one on my friend Mollie Brown’s Facebook wall. When a video is shared like this it’s doing the hardest part of it’s job — getting seen. This video from Expedia is ideal content for social media — it does not sell directly but it tells you a story. It makes you notice the brand, develop an affinity for it. And, in that way, it is selling. But subtly.