Facebook’s new sign-in page stops describing the service as a “social utility” which I’m fairly certain meant basically nothing to almost everybody UTILIZING Facebook. Probably means taglines don’t mean all that much, anyway–given how wicked popular the service is despite the tagline. The product is the brand, after all — at least in many many cases. Here’s their new less-geeky way of saying the same thing:
A less utiliitarian tagline
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