Facebook’s new sign-in page stops describing the service as a “social utility” which I’m fairly certain meant basically nothing to almost everybody UTILIZING Facebook. Probably means taglines don’t mean all that much, anyway–given how wicked popular the service is despite the tagline. The product is the brand, after all — at least in many many cases. Here’s their new less-geeky way of saying the same thing:
A less utiliitarian tagline
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Dwellsy is on a mission to improve life for the United States’ 110 million renters. Congrats to the team on this important milestone.
Smartly combining words and concepts can make your life as a communicator much easier.
I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
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