Flattery has it’s uses. I’ll admit that. But for it to work it had better be genuine — not just an empty, meaningless compliment. Here are a couple examples of flattery that, well, just come up flat. It’ll get these people nowhere (at least with me).
The first is an example of a new kind of spam that’s been showing up lately at this blog—in the comments. It is hardly ever caught by the spam filter. This means I have to read it to decide whether to approve it for publishing or not. The first couple of times I was almost fooled.. but the language is almost always the same. I don’t understand the strategy behind such spam… if I figure it out I’ll let you know. [Update … spammer strategy: if a blogger approves the comment then the link in the comment to the spammer’s website helps increase that spammer’s search rankings]
Here’s another example… this is a money-making venture built on flattery–with a dose of faux-officialdom thrown in. And I bet it will work for them but I’m afraid I’m not going for it. Rassak just received this email from the “Board of Review” of the “U.S. Commerce Association” with the rather fancy (sounding!) address of 2020 Pennslyvania, Ave in Washington DC. Here’s part of the email I got:
I am pleased to announce that Rassak Experience has been selected for the 2009 San Francisco Award in the Marketing Consulting Services category by the US Commerce Association.
In recognition of your achievement, a 2009 San Francisco Award has been designed for display at your place of business. You may arrange to have your award sent directly to Rassak Experience by following the simple steps on the 2009 San Francisco Award order form. Simply copy and paste this link into your browser to receive your award:
Each year, the US Commerce Association (USCA) identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
We’re then offered one of two awards (the “crystal” one is more than 8 inches tall.. cool!!!). And for just $199 (a reduced price, mind you) we can buy both awards.