I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.”
I’m using it to get us to write mission statements for each of our key roles at BKW. It’s a bit late… but that’s ok. Better to do it now. We’ll implement other good ideas from the book later.
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When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Look how Ramp is growing their business by getting their brand in front of their customers’ customers—in three perfect steps.
This Girl Scout knows the most fundamental marketing move: reach people where they are.
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