Betabrand, a San Francisco clothing company, put up this billboard a day or two ago in my neighborhood. It needs no commentary. It’s amazing.
I know I’m not the only one who is captured by it. I was crossing the street yesterday on foot and trying to make eye contact with a woman in a car to make sure she saw me. I had no luck. She was staring at the billboard. For a long time. Like actually reading it. Who does that anymore? Great work Betabrand.
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5 responses
That lady that was driving the car that almost ran you ran you over was driving a blue SUV? That was my wife, sorry.
no idea…. what makes you think so? anyway… she didn’t almost run me over. it’s all good.
It is very clever but unless you know the brand name ( I presume lost cobra), it is a lost cause. I rate it a 10 for attention getting and a 1 for relevancy. It does evoke a big Hhhhuuuu?? Not a Aahhhaaa!!!!
brand is actually not lost cobra .. it’s a clothing company called https://www.betabrand.com/