Betabrand, a San Francisco clothing company, put up this billboard a day or two ago in my neighborhood. It needs no commentary. It’s amazing.
I know I’m not the only one who is captured by it. I was crossing the street yesterday on foot and trying to make eye contact with a woman in a car to make sure she saw me. I had no luck. She was staring at the billboard. For a long time. Like actually reading it. Who does that anymore? Great work Betabrand.