Betabrand, a San Francisco clothing company, put up this billboard a day or two ago in my neighborhood. It needs no commentary. It’s amazing.
I know I’m not the only one who is captured by it. I was crossing the street yesterday on foot and trying to make eye contact with a woman in a car to make sure she saw me. I had no luck. She was staring at the billboard. For a long time. Like actually reading it. Who does that anymore? Great work Betabrand.
Like it? Share it!
Curious how BKW can help you tell your story effectively? Let’s talk.
BKW Partners’ strategic, creative, and digital-first approach can help you break through the clutter and gain momentum. Our focus is on the technology and life sciences industries.
And if you enjoyed this post, we can send you more. Free. Just sign up below.
Virogin Biotech is a life sciences company developing anti-cancer therapies. The team asked BKW to redesign and redevelop their website.
This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.
Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.
Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.
Leave a response
Responses
5 responses
That lady that was driving the car that almost ran you ran you over was driving a blue SUV? That was my wife, sorry.
no idea…. what makes you think so? anyway… she didn’t almost run me over. it’s all good.
It is very clever but unless you know the brand name ( I presume lost cobra), it is a lost cause. I rate it a 10 for attention getting and a 1 for relevancy. It does evoke a big Hhhhuuuu?? Not a Aahhhaaa!!!!
brand is actually not lost cobra .. it’s a clothing company called https://www.betabrand.com/