Making Scary Shit Cute (and Polite)

Scary robot maker (remember mid-air flipping robot) Boston Dynamics just released this video. I don’t think they quite got the press they intended (one headline read “Unsettling RoboDog Can Now Escape Through Unlocked Doors).

But it seems they are trying to make this stuff cute. It’s subtle. But note how one dog holds the door open for another. No need to worry, folks. These creatures are so sweet and kind.

This is smart PR. If people (and regulators are people too) aren’t scared off, things can go far more easily for a company.

Reminds me of this.

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1 response

  1. I could be wrong, but I think I did see press on this–and the gist was that people around these “dogs” tried to thwart them…

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