Nice Use of Facebook Advertising

Facebook advertising can be a visually boring affair. Not so with this ad from Nike. Crisp, powerful portraits. And they work really well together — just like the team they depict. You usually don’t see this level of visual care in Facebook ads like you do on other platforms. FYI, the image below is a screen capture of scrolling through the photos in the ad. BTW, Emer isn’t as impressed as me. She thinks the ad is a bit “meh – nice, but not worth writing about.” What’s your take?

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Gorgeous Google Video

Product videos don’t get much better than this one—for Google’s Project Starline. The emotion is raw and real. The team was disciplined in keeping the descriptions of technology at a high level. Plus there’s the “that was mind blowing” line at 1:33.

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Short takes on astonishingly great (and not so great) marketing communications

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