Nice Use of Facebook Advertising

Facebook advertising can be a visually boring affair. Not so with this ad from Nike. Crisp, powerful portraits. And they work really well together — just like the team they depict. You usually don’t see this level of visual care in Facebook ads like you do on other platforms. FYI, the image below is a screen capture of scrolling through the photos in the ad. BTW, Emer isn’t as impressed as me. She thinks the ad is a bit “meh – nice, but not worth writing about.” What’s your take?

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A Very Human On-Hold Message

I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.

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Short takes on astonishingly great (and not so great) marketing communications

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