Not For Sale

Barak Kassar
Barak Kassar

Nice! Others’ Work We Like

La Comunidad, an agency operating in Miami / Buenos Aires did this nice piece of work as part of Sanyo’s "No Place Like Home" campaign. They created what looked like "Home For Sale" signs that actually were Not For Sale signs and hung them on choice apartments and houses—they paid owners with TV sets and appliances. The signs had lines like "Happy Owner. Not For Sale" (pictured). Others said "Yes, Yes Keep Dreaming It’ll Ever Be For Sale", "Not for Sale, Not For Rent or Anything", and "Never Ever For Sale." Each sign also said: Sanyo, No Place Like Home. They saved bundles on outdoor media and attracted attention because they were in surprising spots. Check out La Comunidad‘s beautiful website… it does take a little while to load tho.

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