Now Here’s a Way to Engage Viewers!

by Barak Kassar

Play these videos full screen (click the little square made out of four arrows on the bottom right of each video) and follow the instructions (actually … it’s just one instruction). One word for these videos: “:-)”

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Prior to co-founding BKW (formerly Rassak), Barak served as CEO of INBOXTV, VP Marketing for CHOW.com (acquired by CNET/CBS); and an early marketing manager at Wink Communications (acquired by Liberty Media).

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