Projected Augmented Reality.

I really want to get a Lightform kit and start playing around with it.  The San Francisco company calls their tech “projected augmented reality” which is kinda a mouthful and … whatever… their Instagram feed is what sold me.

Here are a few choice bits:

The first video sort of explains how it works. For a very very very short Instagram explainer video it’s pretty good. Plus I love the farting projector :- ) .

Then you have the Dogmented Reality video (love it!) followed by two examples of commercial/retail applications.

The last one is their first true real-world application, a cafe menu. BKW has never done any retail work but we have done quite a few booth designs. Lightform could be really great at a tradeshow.

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Learn more about how Lightform works! (Link in bio)⠀ #projectionmapping #AR #projectedAR #lighting #design #videomapping #augmentedreality

A post shared by Lightform (@lightforminc) on Aug 29, 2018 at 10:50am PDT

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Some Friday antics at the office. Everyone at Lightform has a projector at their desk for prototyping, so when Simi (one of our office dogs) was taking a break, we decided to test some Lightform effects… 🌀🐶🌀 #projectionmapping #projectedAR #videomapping #AR #augmentedreality #dogsofinstagram #whoadude

A post shared by Lightform (@lightforminc) on Jul 13, 2018 at 5:17pm PDT

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Design projected augmented reality retail displays with Lightform. Learn more at lightform.com (link in bio) #AR #immersive #experiences #experiential #marketing #projectedAR #projectionmapping #videomapping #art #design #retail #popup #store #shop #display #signage #signagedesign

A post shared by Lightform (@lightforminc) on Aug 2, 2018 at 8:04am PDT

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Testing our first Lightform in the wild. Check out this menu turned art installation for @vivelatarte! Stay tuned to see how the menu evolves…

A post shared by Lightform (@lightforminc) on Oct 30, 2017 at 7:58pm PDT