Is Simpler Science Smarter?

Mike Morrison, a PhD student at the University of Michigan, knows what’s up. He is trying to change the way scientists present information. That’s good. Here’s his mockup for a science poster.

Posters usually look like this. In fact, these are from a free scientific poster template website. Zzzzzzzz. More importantly, they don’t communicate well. They lack built-in hints for where your eye should go first, then second, then third. There’s no prioritization of what’s important.

Here is Morrison’s template, also free.

This reminds me very much of a truth about design Emer shared recently.

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk

BKW Partners’ strategic, creative, and digital-first approach can help you break through the clutter and gain momentum. Our focus is on the technology and life sciences industries.

And if you enjoyed this post, we can send you more. Free. Just sign up below.

Subscribe

* indicates required

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...