Mike Morrison, a PhD student at the University of Michigan, knows what’s up. He is trying to change the way scientists present information. That’s good. Here’s his mockup for a science poster.
![](https://www.bkwpartners.com/wp-content/uploads/2019/06/d7gdt3oxkaewy7o-1-_custom-ff4db8fbab3010f7c6d3b2e6eb1d28e56801917a-s1600-c85-1024x512.jpg)
Posters usually look like this. In fact, these are from a free scientific poster template website. Zzzzzzzz. More importantly, they don’t communicate well. They lack built-in hints for where your eye should go first, then second, then third. There’s no prioritization of what’s important.
![](https://www.bkwpartners.com/wp-content/uploads/2019/06/2019-06-12_05-47-09-1024x371.png)
Here is Morrison’s template, also free.
This reminds me very much of a truth about design Emer shared recently.
![](https://www.bkwpartners.com/wp-content/uploads/2019/06/Untitled-1.png)
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