Video: BKW’s Law of Creativity

The Law of Creativity: The More Competitive Your Sector, The More Creative You Need To Be. Barak Kassar @ Gild Barcelona from Barak Kassar on Vimeo.

Over the years BKW has helped a bunch of companies solve sticky problems through creative content. So when I was invited to present to a group of business execs and investors at Gild International in Barcelona last week, I thought Creativity itself would an interesting topic. Big thanks to Saar Gur, David Hornik, and Steve Reale for the great ideas to prep for this talk. I wish I could’ve used all your examples.

If you’re too busy for the whole deal, here are some excerpts:

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Compliance and Creativity: Friends with Benefits

Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.

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