Video: BKW’s Law of Creativity

by Barak Kassar

The Law of Creativity: The More Competitive Your Sector, The More Creative You Need To Be. Barak Kassar @ Gild Barcelona from Barak Kassar on Vimeo.

Over the years BKW has helped a bunch of companies solve sticky problems through creative content. So when I was invited to present to a group of business execs and investors at Gild International in Barcelona last week, I thought Creativity itself would an interesting topic. Big thanks to Saar Gur, David Hornik, and Steve Reale for the great ideas to prep for this talk. I wish I could’ve used all your examples.

If you’re too busy for the whole deal, here are some excerpts:

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Prior to co-founding BKW (formerly Rassak), Barak served as CEO of INBOXTV, VP Marketing for CHOW.com (acquired by CNET/CBS); and an early marketing manager at Wink Communications (acquired by Liberty Media).

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