I’d seen a version of this ad several times and remember really liking the feeling. This weekend, though, I drove past a billboard version that captured my attention in a different way. Perhaps other versions were narrower and so the creators had cropped out the mom/kid on the right. Or maybe I’d never noticed them before. Who knows. Anyway, WTAF?
Check out this brilliant af marketing/PR move from travel insurance comparison website Squaremouth. It’s a bit old, but it’s somehow getting a new attention bump. It’s a clever, easter-eggy twist on the famous Willy Wonka golden ticket.