I’d seen a version of this ad several times and remember really liking the feeling. This weekend, though, I drove past a billboard version that captured my attention in a different way. Perhaps other versions were narrower and so the creators had cropped out the mom/kid on the right. Or maybe I’d never noticed them before. Who knows. Anyway, WTAF?
Biotech Storytelling: See the Website BKW Made for Virogin
Virogin Biotech is a life sciences company developing anti-cancer therapies. The team asked BKW to redesign and redevelop their website.
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You have way too much time on your hands, or just want to be a critic. Her facial expression as one detail of one ad has zero impact on… anything.