I’d seen a version of this ad several times and remember really liking the feeling. This weekend, though, I drove past a billboard version that captured my attention in a different way. Perhaps other versions were narrower and so the creators had cropped out the mom/kid on the right. Or maybe I’d never noticed them before. Who knows. Anyway, WTAF?
The Right Place and Right Time for Storytelling
When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
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You have way too much time on your hands, or just want to be a critic. Her facial expression as one detail of one ad has zero impact on… anything.