Snap (makers of Snapchat —- and semi written off not that long ago) has been in the news. For good reasons.
They have a new head for their ad business and she’s re-warming advertisers to Snap.
They’re also generating headlines like “Earnings this week show Snap, Amazon and Twitter are cutting into the Google-Facebook ad duopoly.”
And now this new ad campaign. They are fully positioning themselves as the place real friends connect for real. In juxtaposition to other social media. I love how warm and engaging (and um, friendly) it is. I am a fan as a consumer (because I just am) and a fan as a marketer because it hits its message on every level: the words, imagery, titles, and tone/vibe.
Latest posts by Barak Kassar (see all)
- Snap’s real friends campaign: “I know her highs, her lows and vice versa.” - August 12, 2019
- About Uzzzz. Many Company “About Us” Pages are Snoozzzzers — Not This One. - July 29, 2019
- Nice Use of Facebook Advertising - July 8, 2019