Sooooo Painful

by Barak Kassar

Who on earth let this happen? Note the pride The Northface seems to have in this video. The music builds and builds as their corporate chest swells and swells.

Then, after you watch it, if you can even finish it, read on for the inevitable backlash.

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Prior to co-founding BKW (formerly Rassak), Barak served as CEO of INBOXTV, VP Marketing for CHOW.com (acquired by CNET/CBS); and an early marketing manager at Wink Communications (acquired by Liberty Media).

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