Painful

Who on earth let this happen? Note the pride The Northface seems to have in this video. The music builds and builds as their corporate chest swells and swells.

Then, after you watch it, if you can even finish it, read on for the inevitable backlash.

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Gorgeous Google Video

Product videos don’t get much better than this one—for Google’s Project Starline. The emotion is raw and real. The team was disciplined in keeping the descriptions of technology at a high level. Plus there’s the “that was mind blowing” line at 1:33.

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Think with Learn with Laugh with Cringe with BKW

Short takes on astonishingly great (and not so great) marketing communications

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