Painful

Who on earth let this happen? Note the pride The Northface seems to have in this video. The music builds and builds as their corporate chest swells and swells.

Then, after you watch it, if you can even finish it, read on for the inevitable backlash.

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Read On...

A Very Human On-Hold Message

I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.

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BKW

Short takes on astonishingly great (and not so great) marketing communications

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