Painful

May 30, 2019

Who on earth let this happen? Note the pride The Northface seems to have in this video. The music builds and builds as their corporate chest swells and swells.

Then, after you watch it, if you can even finish it, read on for the inevitable backlash.

Yesterday, we were disappointed to learn that @thenorthface and @LeoBurnett unethically manipulated Wikipedia. They have risked your trust in our mission for a short-lived consumer stunt. 1/ https://t.co/aIl5XEkS3z
— Wikipedia (@Wikipedia) May 29, 2019

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