Painful

Who on earth let this happen? Note the pride The Northface seems to have in this video. The music builds and builds as their corporate chest swells and swells.

Then, after you watch it, if you can even finish it, read on for the inevitable backlash.

Yesterday, we were disappointed to learn that @thenorthface and @LeoBurnett unethically manipulated Wikipedia. They have risked your trust in our mission for a short-lived consumer stunt. 1/ https://t.co/aIl5XEkS3z
— Wikipedia (@Wikipedia) May 29, 2019

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk.

BKW Partners’ strategic, creative, and digital-first approach can help you break through the clutter and gain momentum. Our focus is on the technology and life sciences industries.

And if you enjoyed this post, we can send you more. Free. Just sign up below.