Number one is “Soulja Boy Crank That” logging in at 356,300,000 views.
Check out the video. It’s very very smart. Do you think its a coincidence that the most watched online video of all time does the following things so well:
Branding: the song has the singer’s name in it — and it’s no cameo.. “Soulja Boy” basically IS the hook/chorus. This makes it easy to remember the artist, easy to talk about, easy to find again.
Calling people to action: the video is jampacked with imagery of, well, people watching the video. And many times they are watching it together. What a terrific, not-so-subtle reminder to share the video and enjoy it with others.
The thing is built to work. Crank dat.