Customer Success Videos for Desk.com

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  It was very exciting news when our client Assistly was acquired in 2011 by Salesforce. Since then we’ve been helping the company’s awesome head of marketing, Matt Trifiro, in all sorts of ways — strategic and tactical — as he prepared to relaunch Assistly under the new brand: Desk.com. One key project was creating more […]

Launch Strategy and Creative Assets for Frontier Communications

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When Frontier Communications (NASDAQ : FTR), the United States’ largest rural phone company—and fourth largest carrier overall—wanted to brand and launch the online video service TumTiki.com, they called on BKW. TumTiki is the largest online library of professionally (as in Hollywood) produced movies and TV shows on the web.  Due to deals with Hulu and Amazon—and a […]

Video for Luna Device from nFocus

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nFocus Neuro (acquired by Medtronic) asked BKW Partners to create a video to introduce it’s revolutionary brain aneurysm surgical device called Luna. Covidien is a global healthcare products company and manufacturer of medical devices and supplies. Medtronic (Formerly Covidien) became an independent publicly traded company after being spun off from Tyco International in 2007.

Ray Hopewood for President

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Working with BigFix SVP Marketing David Appelbaum, and Rassak Creative Net members Walt Morton and Greg Wrangler, Rassak developed and produced this fantastic attention-getting campaign for our software company client BigFix. This campaign received front-page business section coverage in the San Francisco Chronicle, the New York Times, NPR, Scobleizer, (more Scobleizer), Ze Frank and many many […]

“Software Truth” Campaign Proves B2B Viral Reduces Sales Cycle for Large Deals

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This is the story of how we worked with top management at BigFix, a startup, to help them build significant industry awareness —  setting a course that resulted in the company’s acquisition by IBM. Our first campaign was called Software Truth. We created a love-to-hate character, a snake-oily enterprise software salesperson. And we painted him as a […]