Working with BigFix SVP Marketing David Appelbaum, and Rassak Creative Net members Walt Morton and Greg Wrangler, Rassak developed and produced this fantastic attention-getting campaign for our software company client BigFix. This campaign received front-page business section coverage in the San Francisco Chronicle, the New York Times, NPR, Scobleizer, (more Scobleizer), Ze Frank and many many blogs around the world.
The campaign was multi-faceted with interconnected micro-sites, ads, events, and even merchandise. It also featured a lot of fake news video and documentary footage. Here are some clips: