Business Insider is showing screenshots of a document they found (originally on Hacker News) that is supposedly the internal style guide at Groupon — the juggernaut local coupon startup that just turned down a $6B acquisition offer from Google.Here are a couple bits from what might be the most financially successful how-to guide for writers ever. The document itself is filled with real examples for these … and more.
- Don’t presume to know anything about the reader
- Avoid repetitive use of the imperative. The reader doesn’t want to be told what to do.
- Avoid corporatespeak (words like) “proactive, efficient, productive, innovative, ideation”