BKW convened a series of brand-development sessions with the leadership team of Dwellsy, a company that provides a platform designed to help renters. The sessions included renters from the BKW team, and together we looked at mass-market brands with strong brand voices, uncovering insights from renters, and helped draw out the founding team’s personal values. This work formed the basis for a strong brand platform.
Empathy is key to the Dwellsy brand. With 110 million people renting their homes in the U.S., renters outnumber homeowners. Our development sessions connected the statistics about modern housing trends with the real-life needs of renters, helping us discover that the need for empathy and respect is common for this substantial demographic. And of course, humor is a powerful way to connect with each other, and our audience.
BKW helped Dwellsy design an intuitive user experience, including streamlined search functionality. We focused on an experience that helps highlight the unique attributes of Dwellsy’s innovative product.
BKW created beautiful and effective print collateral for Dwellsy, in addition to helping them design and produce business cards and apparel.
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Short takes on astonishingly great (and not so great) marketing communications
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