The Right Idea from the “Wrong Coast”… Reading Koppelman

Barak Kassar

East Coast VC Josh Koppelman has some great ideas and concrete examples for using email to market the right way. Check it out. He talks about “using the algorithm” with precise targeting, measurement, etc. and then putting a very human face on top of the technology. Using the algorithm to present the right face to the right people at the right time…

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