East Coast VC Josh Koppelman has some great ideas and concrete examples for using email to market the right way. Check it out. He talks about “using the algorithm” with precise targeting, measurement, etc. and then putting a very human face on top of the technology. Using the algorithm to present the right face to the right people at the right time…
Biotech Storytelling: See the Website BKW Made for Virogin
Virogin Biotech is a life sciences company developing anti-cancer therapies. The team asked BKW to redesign and redevelop their website.
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