East Coast VC Josh Koppelman has some great ideas and concrete examples for using email to market the right way. Check it out. He talks about “using the algorithm” with precise targeting, measurement, etc. and then putting a very human face on top of the technology. Using the algorithm to present the right face to the right people at the right time…
The Right Place and Right Time for Storytelling
When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Leave a response
Responses
No responses