The general sessions at the Monaco Media Forum are being shot and posted to YouTube and this one — yesterday’s keynote by Jeff Cole, Director of the USC Annenberg School’s Center for the Digital Future — is absolutely worth showing here in it’s entirety. If you care at ALL about how to communicate with people today, grab a coffee, turn off the world for 30 minutes and watch. Cole shares insights from the center’s eight-year study on media usage. They have been tracking 2,000 people in each of 30 countries. This is by far the clearest overview on this subject that I have come across in some time.
This Girl Scout knows how to reach people where they are. Her Venmo Comment move is brilliant.