“The Study of the Web That Should Have Been Conducted of Television in the 1940s”

The general sessions at the Monaco Media Forum are being shot and posted to YouTube and this one — yesterday’s keynote by Jeff Cole, Director of the USC Annenberg School’s Center for the Digital Future — is absolutely worth showing here in it’s entirety. If you care at ALL about how to communicate with people today, grab a coffee, turn off the world for 30 minutes and watch. Cole shares insights from the center’s eight-year study on media usage. They have been tracking 2,000 people in each of 30 countries. This is by far the clearest overview on this subject that I have come across in some time.