UK Eatery Reverses Logo In Brilliant Stunt

by Barak Kassar

Each year, UK department store Fenwick puts on a very popular Christmas window display in Newcastle. As their website says:

Thousands of hearts melted as huge crowds gathered outside the store last night for the big reveal, and many more joined in the celebrations on social media as we streamed the event live.

But wait. What’s this? The real buzz isn’t about Fenwick, it’s about Greggs,  a UK food chain in with a sense of humor, a sense of strategy, more than 1.5 million views and loads of press. They’re kcuf sa revelc. See below:

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Prior to co-founding BKW (formerly Rassak), Barak served as CEO of INBOXTV, VP Marketing for CHOW.com (acquired by CNET/CBS); and an early marketing manager at Wink Communications (acquired by Liberty Media).

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