Each year, UK department store Fenwick puts on a very popular Christmas window display in Newcastle. As their website says:
Thousands of hearts melted as huge crowds gathered outside the store last night for the big reveal, and many more joined in the celebrations on social media as we streamed the event live.
But wait. What’s this? The real buzz isn’t about Fenwick, it’s about Greggs, a UK food chain in with a sense of humor, a sense of strategy, more than 1.5 million views and loads of press. They’re kcuf sa revelc. See below:
#Greggs have reversed their logo for free promo in Fenwick’s window’s reflection 😂😂😂😂
— .steven (@steveythunder) November 2, 2018