Well, it certainly describes what we strive to do with our clients. And it really can work — especially when we tuck in well with senior leaders at a client and we are clicking/jiving well together. Then we can perform the role of the fantastic fox in this parable.
I just just came across this… so I’ll have to get working on a nicer looking version of the scan and photoshop hackjob below. If your eyes are, well, old like mine, click the image to make it a bit easier to read. This from the book “Art Direction Explained, At Last!”